Creating a brand is a long, challenging process, but one that can pay off in the long run. Property owners might not think it is worth the effort to brand a property. People move to neighborhoods, not buildings, right? But, when it comes to multifamily properties, there are multiple benefits of creating a strong brand.

• Charging premium rent for your property

• Utilizing brand loyalty when former residents are relocating

• Increase resident retention and reduce vacancy

• Activating amenities, organizing and facilitating events and activities